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CommunicationsUnderstanding Delivery Reports
Track email and SMS delivery status, opens, clicks, bounces, and more.
Last updated March 22, 2026
Communication Log
Navigate to Communications > All to see a chronological log of every email and SMS sent from your club.
Per-Message Status
Each entry shows:
- Channel — Email or SMS
- Subject/Preview — Subject line (email) or message preview (SMS)
- Sender — Who sent it
- Recipients — Number of recipients
- Status — Overall delivery status
- Sent Date — When it was sent
Email Detail View
Click any sent email to see detailed metrics:
Summary Metrics
- Total Sent — Number of recipients
- Delivered — Successfully reached inbox
- Opened — Recipient opened the email
- Clicked — Recipient clicked a link
- Bounced — Failed to deliver
- Unsubscribed — Opted out after receiving
Per-Recipient Breakdown
A table showing each recipient with their individual status (delivered, opened, clicked, bounced).
SMS Detail View
Click any sent SMS to see:
- Delivery status per recipient
- Sent and delivered timestamps
- Any failed deliveries with reasons
Email Metrics Explained
| Metric | What It Means |
|---|---|
| Open Rate | Percentage of delivered emails that were opened |
| Click Rate | Percentage of delivered emails where a link was clicked |
| Bounce Rate | Percentage of emails that could not be delivered |
Tips
- Open rates above 30% are considered good for club communications
- High bounce rates indicate outdated email addresses — update contact info
- Check delivery reports after important sends to ensure your message reached everyone
More from Communications
See all →Composing an Email
Step-by-step guide to composing and sending emails from the CRM.
Composing an SMS
Send SMS text messages to athletes and parents directly from the CRM.
Using Email Templates
Select and customize pre-built email templates with dynamic event data.
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